Framework: broken link building vs unlinked mention reclamation

Framework: broken link building vs unlinked mention reclamation

Same outreach muscle, different trigger. Run the right play per signal.

1. Broken link play: their page links to a dead URL → pitch your live replacement. Cold relationship.
2. Unlinked mention play: their page names your brand with no link → pitch the link. Warm relationship.
3. Decision rule: if your own brand is already mentioned, reclaim first — higher accept rate, no replacement asset needed.
4. QA gate: confirm the mention isn't already linked elsewhere on the page before pitching.

Automation: brand-mention alerts (Google Alerts + a daily SERP scrape) feed the reclamation queue.

Definition of done: each prospect routed to the broken-link queue or the mention queue, never both.