The order to build a sequence so it doesn't collapse
Popular advice: "Write message one, then add follow-ups later." Myth. Sequences built front-to-back always degrade into "bump, bump, breakup" because the follow-ups were an afterthought. Build it backwards:
— Write the breakup first — it's the most honest, it sets the ceiling.
— Write touch 1 last, knowing it has three reinforcements behind it.
— Give every message a standalone reason to exist; none may say "following up."
— Each touch carries new information, not new pleading.
A sequence isn't one message plus reminders, it's four arguments that don't repeat.
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The order to build a sequence so it doesn't collapse
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