Heard: your playbook when two pop sources consolidate
When a network gets swallowed, your zone IDs and economics shift overnight. Move fast:
— Snapshot your full zone-level performance NOW, before the merge remaps IDs. You'll need the old map.
— Expect blacklists to reset on migration — re-upload yours day one of the combined dash.
— Bids and floors usually re-baseline upward post-merge; pull spend back 30% and re-discover winners.
— Your rep may change — get the new contact's blacklist-SLA confirmed in writing.
— Watch for duplicate inventory: the same zone now sold under two IDs. Dedupe or double-pay.
Developing...
— confidence: medium
Pop Wire
@pop_wire