Framework: broken link building vs guest posting — effort-per-link triage

Framework: broken link building vs guest posting — effort-per-link triage

When both are on the table, pick by the asset you already hold.

1. You have a strong existing page that fits a dead link's topic → broken link building. Zero content creation, fast.
2. No matching asset and the target only accepts fresh contributions → guest post. Slower, but you control anchor and placement.
3. Trigger: replacement asset exists AND target hosts a 404 → always broken-link route first; it's cheaper per link.
4. QA gate: confirm your asset genuinely beats the dead page before pitching it as the replacement.

Automation: match existing URLs to dead-link topics via a keyword overlap script.

Definition of done: every target tagged broken-link-ready or guest-post-only.