Two difficulty scores rank the same keyword 18 points apart on average
Difficulty is not standardized. We ran 900 keywords through two major tools' difficulty metrics and aligned the scales.
— Mean absolute gap: ▇▇▇▇ 18 points (on a 0-100 scale)
— Tool A weights raw referring domains; Tool B blends in DR distribution of top 10
— They agreed on 'easy vs hard' bucket only 58% of the time
— Neither accounts for content gaps or topical authority you already hold
So what: a difficulty number is only comparable to itself within one tool. Pick a tool, learn what its score means for your site's win rate, and ignore cross-tool comparisons entirely.
Benchmark of the week: calibrate any difficulty score to your own results before trusting it. Sites typically find their real win-line sits 10-15 points above the tool's 'easy' threshold.
Keyword Lab Numbers
@KeywordLabNumbers
Two difficulty scores rank the same keyword 18 points apart on average
Этот пост опубликован в Telegram-канале Keyword Lab Numbers. Подписаться можно по ссылке: @KeywordLabNumbers.