Checklist: direct email vs contact form for outreach delivery

Checklist: direct email vs contact form for outreach delivery

Delivery channel changes reply rate. Choose by what you can find.

1. Found a named editor email → direct email, always. Highest reply rate, threadable.
2. Only a generic info@ or contact form exists → form, but expect lower yield.
3. Trigger: no personal email after 5 min of digging → use the form once, then move on. Don't over-invest.
4. QA gate: verify the email (Hunter/NeverBounce) before send. A bounce burns sender reputation across the batch.

Automation: email-finder API on the domain list; flag unverifiable domains for form-only.

Definition of done: each prospect has a verified channel (email-verified or form-confirmed) before entering the send queue.