Day 30: I'd shipped 9 tests. My buddy shipped 2.

Day 30: I'd shipped 9 tests. My buddy shipped 2.

He runs perfect experiments. 95% confidence, clean writeups, beautiful charts. Two a month.

I run fast and slightly dirty. Nine a month. Some are junk. But three of mine were real wins compounding on top of each other.

Here's the math nobody likes: test velocity beats test precision when your baseline is mediocre. Early on you have so much low-hanging fruit that just SHIPPING more swings finds more wins than perfecting fewer.

Precision matters later, when you're optimizing a page that's already good and the wins are tiny.

— Count how many tests you actually launched last month
— If it's under 4, your problem is speed, not stats

Go launch your scrappiest test today. Don't wait for it to be perfect. Report back.