Tier-2 GEOs pay 1.6x the CPA-per-LTV-dollar of Tier-1

Tier-2 GEOs pay 1.6x the CPA-per-LTV-dollar of Tier-1
Tier-1 (US/UK/CA/AU) commands the headline CPAs — $200-350. But on a CPA-per-LTV-dollar basis, several Tier-2 GEOs are structurally cheaper.

Illustrative, from ~30 cross-GEO deals:
— UK: CPA $280, player LTV ~$620 → you're buying at $0.45 per LTV dollar (operator's cut).
— Brazil: CPA $90, LTV ~$310 → $0.29 per LTV dollar.
— India: CPA $55, LTV ~$210 → $0.26 per LTV dollar.

The operator pays you a smaller absolute CPA in Tier-2, but it represents a smaller slice of the player's lifetime value — meaning the operator is keeping more margin and can sustain the deal, while your traffic-acquisition cost in those GEOs is often disproportionately lower than the CPA gap.

The caveat: payment friction and lower deposit frequency widen variance. The ratio holds only if you can acquire traffic below ~40% of CPA.

Benchmark of the day: compare CPA ÷ LTV across GEOs, not CPA alone; the lowest ratio is where the operator has room to raise your rate.