"Network X has low RPMs"
Before you blame the network, check your passport stamps.
A site that's 70% US/UK/CA/AU traffic and one that's 70% Tier-2/3 can run identical setups on the same network and post 4x different RPMs. The advertiser demand simply isn't there for a Jakarta or Cairo impression at US prices — no network conjures bids that don't exist.
🚩 Hidden variable: revenue-weighted geo, not visitor-count geo. 20% US traffic can be 65% of your revenue. People read their analytics by sessions and conclude the network underpays.
The test: segment RPM by country before judging any network.
Not saying the network is great — saying you can't out-network a Tier-3 audience, and the comparison ignores who's actually visiting.
The Network Myth
@NetworkMythHQ
"Network X has low RPMs"
Этот пост опубликован в Telegram-канале The Network Myth. Подписаться можно по ссылке: @NetworkMythHQ.