Pillar-Building edition
How to choose content pillars that don't run dry by week six.
— The audience-question pillar — mine your inbox and DMs, each recurring question is a pillar [framework]
— The proof pillar — case studies, results, behind-the-scenes; builds trust on a schedule [thread]
— The contrarian pillar — one lane for myth-busting keeps the calendar from going beige [template]
— Pillar stress-test — if you can't list 15 post ideas under it, it's a topic, not a pillar [free]
Good pillars are wells, not buckets. Pick ones you can keep drawing from.
Saved you the scroll.
Calendar Caddy
@CalendarCaddy
Pillar-Building edition
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