"One page, one goal, one CTA." [MOSTLY MYTH]
The myth: any second call-to-action splits attention and tanks conversions.
Why it spread: a real principle (don't offer ten competing actions) got flattened into "never repeat a button."
The boring truth: repeating the same CTA down a long page isn't a second goal, it's catching people at the moment they're ready. The thing that actually hurts is offering different destinations of equal weight. Attention isn't a fixed pie you slice; readiness arrives at different scroll depths.
The nuance: one decision, repeated. Plus a quiet escape hatch ("not ready? see how it works") for the 90% who'd otherwise just leave. Hiding the exit doesn't trap them. It loses them.
Above The Fold Heresy
@AboveTheFoldHeresy
"One page, one goal, one CTA." [MOSTLY MYTH]
Этот пост опубликован в Telegram-канале Above The Fold Heresy. Подписаться можно по ссылке: @AboveTheFoldHeresy.