You edit your caption in one pass and that's why it's mush.

You edit your caption in one pass and that's why it's mush.

Four passes, in this exact order, never mixed:

— Pass 1: structure only. Is the hook first, the payoff last?
— Pass 2: cut. Remove 20% of words, no mercy.
— Pass 3: punch. Swap weak verbs, kill adverbs.
— Pass 4: read aloud. Fix every stumble.

Editing everything at once means you edit nothing well.

Do it in order or don't bother. Agree? Quote-tweet your one-pass disaster.