Brand Yourself Daily
Brand Yourself Daily
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How to fix a weak hook in under 5 minutes

How to fix a weak hook in under 5 minutes

Q: "People scroll past my posts. I think my openings are boring. How do I fix the first line?"

Short answer: the hook (your first line) has one job, make someone stop. If it's vague, nobody reaches your good stuff.

Run your draft through this:

Delete any warm-up sentence. Start at the most interesting line.

Name a specific person or moment, not "a lot of people".

Trade an abstract claim for a concrete one: "Most bios fail" beats "Branding matters".

Read the first line alone. Would YOU keep reading?

Usually your real hook is the second or third sentence you wrote. Cut everything above it.

Try this today: open a draft, delete the first sentence, and see if it starts stronger. Nine times out of ten, it does.
Этот пост опубликован в Telegram-канале Brand Yourself Daily. Подписаться можно по ссылке: @BrandYourselfDaily.
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