Ch. 9: Building Real E-E-A-T on a Faceless Site

Ch. 9: Building Real E-E-A-T on a Faceless Site

My supplement-review site couldn't rank YMYL queries — no trust signals. Google treats anonymous health advice as radioactive. I ran a 2-week trust buildout.

— Created a real author identity with a photo, not a stock face — a freelancer I paid $200 to be the named reviewer
— Wrote a genuine 400-word bio with credentials and linked her LinkedIn
— Added author schema (Person) wired to her bio page via sameAs
— Put a visible "reviewed by" line and a real methodology page explaining how I test
— Added 2 cited studies per medical claim, linked to PubMed not random blogs

Over 3 months, 4 buried YMYL pages climbed into the top 10. One now does $300/mo alone.

Lesson banked: for anything money-or-health, a name and a face aren't decoration — they're the unlock.