Rebalance content toward high-RPM niches

Rebalance content toward high-RPM niches
Session RPM varies 4-6x by topic; shifting 15% of new posts toward high-value verticals moves blended RPM fast (n=140 sites, 28d).

Median session RPM by niche
Finance/Insurance ▮▮▮▮▮▮▮ $42
B2B/SaaS ▮▮▮▮▮ $31
Tech reviews ▮▮▮ $19
Lifestyle ▮▮ $13
Recipes ▮ $9

— Step 1: Tag each post's niche, pull RPM per cluster.
— Step 2: Find your top-RPM cluster with traffic headroom.
— Step 3: Aim 30% of next quarter's posts there.
— Step 4: Add a finance/insurance angle to existing how-tos.

So what: +15% high-RPM mix lifts blended RPM ▲ 8-12%.