Your top ad shouldn't be the literal first thing
Everyone slams a unit right under the H1. Tested moving it down — after the intro paragraph, before the first subhead.
— went from above-everything to one-scroll-in
— CTR per impression up because the reader's actually engaged, not blindly closing
— RPM +9%, and bounce dropped a hair
Readers need a second of content before an ad feels earned. Steal it.
AdSense Trenches
@AdSenseTrenches
Your top ad shouldn't be the literal first thing
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