STACK TALK: WordPress coupon plugin vs headless build
The perennial infra question, per devs we trust.
— WP plugin (Coupon Affiliates, WP Coupons type): live in a day, easy editorial, but heavy DOM, slow Core Web Vitals, and you're at the mercy of plugin update breakage during a flash sale.
— Headless (Next/Astro + feed API): blazing speed, perfect for a 200-merchant directory, but every code edit is a deploy or a CMS round-trip your non-tech team can't do at 11pm.
Why it matters: Sources running 1k+ merchant pages all eventually leave WP for speed. Under that, the plugin's editorial ease usually wins. Pick by merchant count, not hype.
Developing...
Deal Wire
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STACK TALK: WordPress coupon plugin vs headless build
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