Ch. 22: The Pre-Sale Checklist Before I Listed at $42k

Ch. 22: The Pre-Sale Checklist Before I Listed at $42k

I almost sold my pet-care site for 28x in a rush. A broker friend made me run diligence on my OWN site first. It added $14k to the price.

— Pulled 12 months of clean revenue screenshots — buyers discount any month you can't prove
— Fixed the GA/GSC verification so a buyer could log in and verify live — trust premium
— Diversified income: was 90% one affiliate program, added a second so I wasn't a single-point-of-failure
— Documented every SOP (publishing, refresh, link building) into one doc — turnkey sites sell higher
— Removed 14 thin pages dragging the "helpful content" profile

Listed at 38x, sold at 36x for $42k after 3 weeks. The clean docs did it.

Lesson banked: buyers don't pay for traffic, they pay for a business they can run without you. Package it like one.