Exit popups capture ~2-4% of leavers; embedded inline forms convert ~0.5-1% of all visitors — but the bases di

Exit popups capture ~2-4% of leavers; embedded inline forms convert ~0.5-1% of all visitors — but the bases differ.
The comparison is apples-to-oranges unless you normalize by the population each sees.
Popups sample only exiting users (high intent to leave); inline forms sample everyone. On a 50k-visitor page the inline form often nets more absolute signups despite the lower rate.
— Popup ▮▮▮▮ rate, small base
— Inline ▮▮ rate, full base
Compute absolute captures, not rates, before declaring a winner.
Read the number, not the story. [base-mismatch · normalize first]