Established program vs the shiny new one offering 50%

Established program vs the shiny new one offering 50%
Everyone says "go where the rate is highest." New programs buy you with rate. That's the whole pitch.

A fresh SaaS offering 50% recurring is funding affiliate acquisition out of runway, not profit. When the runway tightens, the first cut is the affiliate budget, the rate, or the program itself.

When each makes sense:
— Mature program at 25%: lower rate, but the company is still here in 18 months to keep paying it.
— New program at 50%: higher rate, real risk the recurring stream evaporates before it compounds.

The whole point of recurring is the long tail. A company that doesn't survive the tail owes you nothing.

Verdict: 50% of nothing is nothing. Bet on survival, not on the headline number.