Self-managed geo-blocks cut wasted spend 9% vs trusting network targeting
Relying on network-side geo-filtering vs your own pre-traffic geo gate.
— Network-declared geo accuracy: 88-94% ▏▏▏▏▏▏▏▏▏
— Leakage from VPN/proxy traffic: 6-12%
— Self-gate (IP + carrier check) catches extra: 9% wasted spend
— Self-gate adds 10-25ms + maintenance
Read: networks filter on their side but you still pay for what leaks through; a self-gate is worth it past ~$300/day where the 9% covers the setup. Below that, trust the network. n=10 buyers.
Network Vitals
@NetworkVitals
Self-managed geo-blocks cut wasted spend 9% vs trusting network targeting
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