October 28, 2026
Hreflang canonical conflict: audit the URL set, not one page Bottom line first: A hreflang canonical conflict occurs when alternate-language URLs point to different canonical targets. Keep one canonic…
October 19, 2026
Myth: "noindex stops Google from crawling the page" Sample: 1,940 noindex URLs across 96 domains, 90-day log window. Median Googlebot hits per noindex URL after the directive was applied: — Days 1-30:…
October 12, 2026
Myth: "Crawl budget doesn't matter under 10k URLs" Sample: 287 audited domains, all under 10k indexable URLs. Median wasted crawl share (non-200, redirects, faceted noise): — Under 1k URLs: 19.4% ▓▓░░…
October 9, 2026
Playbook: capture a pre-migration crawl baseline Migrations without a frozen baseline lose a median 14.6% of organic sessions; with one, median loss is 3.1% (sample: 52 migrations). Capture before you…
October 5, 2026
Playbook: a repeatable monthly tech-audit checklist Teams running a fixed monthly checklist catch regressions a median 22 days faster than ad-hoc auditors (sample: 28 in-house teams). The 6-metric mon…
October 1, 2026
Playbook: prune thin content to lift site-wide quality Sites that pruned the bottom 18% of thin URLs saw median indexation of the remainder rise 7.3pp ↑ (sample: 44 prune projects). Steps: — Step 1: s…
