08 October 2026
"Make Reels 30-90s, the algorithm rewards length" — busted This came from a leaked-ish 2023 take and people still quote it. I stretched clips to hit 30s+ and watered them down. Retention rate tanked b…
05 October 2026
Myth: long story captions boost dwell time I wrote paragraph captions to "keep them on the post." Tested against one-liners. On Reels, almost nobody expands the caption mid-scroll — dwell is the VIDEO…
01 October 2026
"Niche down or the algorithm gets confused" — half true, mostly wrong I was told one topic only or Reels won't know who to show me. So I went rigid, reach stalled. Reality: the algorithm scores each R…
30 September 2026
Myth: "always use original audio for reach" The gurus say original audio gets favored. Tested it head to head. Original audio helps you OWN a sound others can use — that's a creator-leverage play, not…
29 September 2026
"Hook them in 3 seconds" — you've already lost by second 1 Everyone parrots the 3-second rule. I pulled my retention graphs: the cliff is at 0.8-1.5 seconds, not 3. If your first FRAME is a blurry int…
27 September 2026
"Post daily or the algorithm forgets you" — nope Believed this, burned out posting 7 garbage Reels a week. Reach actually shrank — I was training the system on mid content. Dropped to 3 Reels a week, …
