05 September 2026
The 4-pass headline rewrite "A clever headline grabs attention." [BUSTED] It spread because copywriters want to feel like artists. The truth: clever costs comprehension, and a confused visitor bounces…
04 September 2026
Deciding page length without guessing "Long-form pages convert better." [DEPENDS] The myth spread from agencies selling word count. The boring truth: length should equal the size of the decision, not …
03 September 2026
The form-field cull, in order "Fewer form fields, more conversions." [DEPENDS] It spread from one famous case study everyone cites and nobody read. The truth: cutting fields raises lead volume and tan…
02 September 2026
How to place social proof so it actually converts "Add a testimonials section." [MOSTLY MYTH] It spread because a wall of quotes looks like effort. The truth: a graveyard of testimonials at the bottom…
01 September 2026
Where to actually put the CTA, step by step "Put the CTA above the fold." [DEPENDS] It spread from 1990s newspaper logic and never died. The truth: placement follows intent and price, not screen heigh…
31 August 2026
The 5-minute hero section autopsy "A great hero section needs a hero image." [MOSTLY MYTH] It spread because every template ships with a stock photo slot, so designers fill it. The boring truth: most …