05 September 2026
Breadcrumb schema vs visible breadcrumbs — you need the right one Found a site with perfect BreadcrumbList schema and no breadcrumbs on the page. Google ignored it half the time. — Visible breadcrumbs…
04 September 2026
Flat vs siloed — when flat actually wins Everyone screams 'silo everything'. I un-siloed a 50-page site and traffic went up. — Siloed: tight topical folders, links stay inside the silo. Great for a 2,…
03 September 2026
robots.txt disallow vs noindex on facets — they do opposite jobs Faceted nav was spawning 80k crawlable URLs. Client's dev had 'fixed' it with robots.txt. Google was still indexing them. — robots.txt …
02 September 2026
HTML sitemap vs a real hub page — stop confusing them Inherited a site with a 1,200-link HTML sitemap and zero hub pages. Orphans everywhere anyway. — HTML sitemap: dumps every URL in one list. Passes…
01 September 2026
Screaming Frog vs Sitebulb for depth audits — pick by the question Client swore their money pages were 2 clicks deep. They weren't. — Screaming Frog: I crawl, sort by Crawl Depth column, export. Fast,…
31 August 2026
You deleted a category and left a crater of 404s Seasonal store killed last year's collection categories. Just deleted them. 1,200 products went 404 overnight, every backlink to those categories died,…