Map a launch runway onto your calendar

Map a launch runway onto your calendar
Work backward from the date in 5 beats:
— T-21: tease the problem, no product mention yet [framework]
— T-14: drop social proof and one story [thread]
— T-7: open the loop, name the offer, give a date
— T-1: scarcity and recap, pin it
— T-0 to +3: the ask, repeated 3 ways for 3 audience segments
Write all five before publishing any, so the arc stays intact.
Saved you the scroll.