Define your content pillars without guessing

Define your content pillars without guessing
A grounded 5-step method:
— Step 1: pull your 15 best-performing posts ever, ignore likes, sort by saves/shares [free]
— Step 2: cluster them into themes by hand, you'll land on 3-5
— Step 3: name each cluster as a promise, not a topic ('plan faster' not 'planning')
— Step 4: gut-check each pillar can fuel 20+ posts [template]
— Step 5: kill any pillar you can't tie to a business goal
Saved you the scroll.