Choosing a caption style: a quick decision tree

Choosing a caption style: a quick decision tree
Stop using the same bouncy preset on everything. Match style to content.
— Talking-head explainer: static 2-line, high contrast, no animation — readability wins
— Fast/hype/listicle: word-by-word highlight (the 'Hormozi' style) to drive pace
— Storytelling: minimal or none — let the face carry it
— Tutorial with terms: static + keyword color-pop on the noun that matters
Tools: Submagic ($16/mo) for presets, CapCut free if you'll style manually.
Verdict: animated captions raise retention on fast content and HURT it on calm content. Pick per video, not per channel. Skip the paid preset libraries if you make one content type — you only need one look. Not for set-and-forget posters.