Playbook: filter a spy tool down to only ads worth stealing

Playbook: filter a spy tool down to only ads worth stealing
Spy libraries are 95% noise. Here's the filter sequence.
— Sort by longest run-time first. Days live is the only honest performance signal you get for free.
— Set 'still active' to true. A paused ad is a dead ad — don't model losers.
— Filter to your exact placement (Reels vs Feed vs Stories). Aspect ratio changes everything.
— Scan for the same creative running across 3+ advertisers. That's a proven angle, not a fluke.
— Save only the ad's STRUCTURE to your swipe file, never the asset itself.
⭐ Pick of the week: build a saved-search you re-run every Monday. The ads that survive a second week are your real shortlist.
Long-running + active + replicated = worth your time.