Moved one testimonial above the fold, +19% trials Smallest change I tested all month. Biggest surprise per pixel. Setup. Control = testimonials in their usual slab halfway down the page. Variant = pul…
Real scarcity beat fake countdown timer 2-to-1 Day 2 of the test and the fake timer was getting clicks but no buyers. Smelled wrong. Setup. Checkout. Control = generic 'offer ends in 15:00' countdown …
Static hero image beat the fancy autoplay video Loss admission incoming. I was SURE the video would win. Setup. Homepage. Control = autoplay muted product video, the kind every startup ships. Variant …
Killed 3 form fields, leads went up 28% (quality held) Everyone says shorter forms convert better. I never trusted it til I ran it. Setup. Lead-gen form, 7 fields. Variant = 4 fields. Dropped company …
Sticky mobile CTA beat the hero button by a mile This week I tested a sticky bottom-bar CTA on mobile vs the standard hero button only. Setup. SaaS pricing page. 6,200 mobile sessions, split 50/50 ove…
I keep a group that NEVER sees my winners. On purpose. Got tired of shipping "wins" that didn't show up in the monthly revenue chart. Lifts on paper, flatline in the bank. So now 5% of traffic is a pe…
