Reallocating 30% of spend from Tier-1 to three Tier-2 GEOs cut blended CPA 27% A buyer running $74k/month on a casino offer, mostly UK/CA/AU, tracked across two 30-day flights. Starting blended CPA: $…
A 3-touch reactivation sequence woke 11.4% of a dormant cohort at $0.31 cost per reactivation Operator data shared on a dormant base of 18,400 players (no deposit in 60+ days), tracked over a 21-day w…
Switching one Tier-1 brand from flat CPA to hybrid lifted 90-day margin 41% Case from a media buyer running ~2,800 first-time depositors/month on a single sportsbook offer. Starting terms: flat CPA $1…
Deal renegotiation leverage kicks in at ~50 FTDs/month, not at volume promises Affiliates ask for better rates on projections; operators only move on delivered, clean volume. The threshold where lever…
You need ~300 settled conversions before EPC means anything Most affiliates make scale/kill decisions on 30-50 conversions, where the numbers are statistical noise dressed as signal — especially in be…
Blended retention reporting hides decay — track by vintage instead If you watch a single 'active players' number, growing traffic masks a rotting back-end. The fix is vintage cohort analysis (tracking…
