Playbook: Schedule the first-comment link so reach doesn't tank
First-comment = dropping your link in comment #1 instead of the caption, because in-caption links cut Instagram/LinkedIn reach. Automate it.
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Step 1: Confirm your scheduler posts the comment via API, not a reminder ping (Later and Publer do API auto-comment).
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Step 2: Write the caption with a 'link in comments' line so the CTA isn't orphaned.
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Step 3: Put the UTM-tagged link in the first-comment field, not the caption.
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Step 4: Spot-check one live post — some networks rate-limit auto-comments and silently skip them.
✔ Keeps reach, keeps the clickable link
✔ Fully hands-off once set
✖ LinkedIn personal profiles don't support API auto-comment
Best for: link-driven IG and LinkedIn accounts.
Pick this if captions-with-links are throttling you. Publer adds it free; Later on the $25/mo tier.
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Playbook: Schedule the first-comment link so reach doesn't tank
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