Playbook: Build a one-page monthly social report in 40 minutes

Playbook: Build a one-page monthly social report in 40 minutes
Reporting features bury you in 30 charts nobody reads. Strip it to one page.
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Step 1: Pick five metrics only — reach, engagement rate, link clicks, follower net change, top post.
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Step 2: In your dashboard, set the comparison toggle to 'previous period' so every number shows a delta arrow.
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Step 3: Pull link clicks from UTM data in GA4, not the platform — platforms over-count.
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Step 4: Write three sentences: what worked, what flopped, what you'll test next.
✔ Stakeholders actually read it
✔ Delta context, not vanity totals
✖ Strips nuance — keep the full export for yourself
Best for: freelancers reporting to clients.
Pick this if your last report was 12 pages no one opened. Metricool's PDF export ($22/mo) auto-builds most of this.