Inserting on a homepage vs. a deep aged post

Inserting on a homepage vs. a deep aged post

Where on the donor the link sits — a tradeoff that got picked apart this week.

— Worth a read: a blog post made the case for deep aged articles — contextual relevance, surrounding body text, and a topically matched URL that reads natural to both readers and crawlers.
— Counterpoint from a thread: homepage and resource-page links carry more of the site's authority and almost never get pruned in a content cleanup, where a buried 2019 post can vanish in a redesign.
— Also circulating: a middle take recommending category or pillar pages — aged, well-linked internally, and stable.

Editor's note: deep posts win on relevance and price; homepages win on durability. Match it to how long you need the link to live.

Pick of the week: pillar pages — most of the homepage's stability with most of a deep post's context.