The 'placed and forgotten' trap

The 'placed and forgotten' trap

Worth grouping — a maintenance failure that costs more than the original buy.

— A Reddit thread: a marketer never re-checked old edits, then discovered months later that a third had been removed, nofollowed, or deindexed.
— An agency post argues edits decay faster than self-hosted assets because you don't control the host.
— Fix circulating: keep a tracked sheet of every placement with URL, anchor, attribute, and a quarterly re-check schedule.

Editor's note: bought links aren't owned links. Without a maintenance pass, your reported link count and your real one drift apart over time. Audit on a calendar, not on a hunch.

Pick of the week: the thread with a simple placement-tracking sheet template.