Playbook: clean up Unified Pricing Rules before they fight each other
Heard: ops teams stack 40+ UPRs and wonder why floors behave randomly. Order and scope decide the winner.
— List all active UPRs sorted by targeting specificity
— Remember: most specific rule wins, ties break by floor — document both
— Collapse overlapping geo+format rules into one targeted rule
— Set a single network-wide fallback floor as the catch-all
— Test with Inventory > Pricing rules preview on a sample request
Impact: conflicting UPRs silently suppress eligible demand on premium slots. sourced
Ad Ops Wire
@AdOpsWire
Playbook: clean up Unified Pricing Rules before they fight each other
Этот пост опубликован в Telegram-канале Ad Ops Wire. Подписаться можно по ссылке: @AdOpsWire.