Playbook: test 5 hooks on one body without burning budget

Playbook: test 5 hooks on one body without burning budget
The hook does 80% of the work, so test it in isolation.
— Lock one proven body + CTA. Don't touch it.
— Build 5 opens: a question, a bold claim, a callout ('if you're over 35…'), a pattern-interrupt visual, and a curiosity gap.
— Keep each open to 3 seconds, identical cut point into the body. Same length, same music drop.
— Launch them in ONE ad set, even budget, let the algo sort. Don't split into 5 campaigns — you'll fragment the data.
— Kill anything under 25% 3-second-to-thruplay by day 2.
⭐ Pick of the week: the winning open becomes your new 'control' — then you test 5 bodies against it. Rinse forever.
One variable per round. That's the whole discipline.