Heard: source auto-optimizer vs your hand on the bids
Every pop network now offers an 'auto-optimize toward conversions' toggle. Free, tempting, and conflicted.
— Auto-optimize learns fast, but it optimizes toward the conversions IT can see — and it spends your budget into whatever maximizes the network's revenue, not your EPC. On a CPM buy that's often higher-CPM placements, not higher-converting ones.
— Manual bidding off your own per-source EPC is slower and needier, but the optimization target is actually yours.
Our read: let auto-optimize do the cold-start discovery for 48h, then yank it and bid manually on what it found. Leaving it on past discovery is paying the network to spend your money its way.
— confidence: medium
Pop Wire
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