Heard: scaling one winning pop source vs spreading across five

Heard: scaling one winning pop source vs spreading across five
Found a source that prints? The instinct is to dump budget in.
— Concentrating gets you volume discounts and a rep who'll fix issues — until that source has a bad week, changes its filtering, or quietly resells, and your whole spend tanks overnight.
— Diversifying caps your downside but spreads your optimization thin; five mediocre integrations beat zero good ones, but they cost five times the postback babysitting.
Our read: 60% into your proven source, 40% across two challengers you're actively testing. Single-source buyers always learn the hard way that no pop source stays clean forever.
— confidence: medium
developing...