Screaming Frog is the wrong tool for internal link audits
Controversial but: Frog gives you a crawl, not an analysis. You get a flat list of inlinks and a Link Score nobody calibrates. Sitebulb actually models your link graph — visualizes hub pages, flags crawl depth clusters, surfaces orphans with context. Frog is a scalpel for finding broken 301 chains. Sitebulb is the MRI for understanding where authority pools and where it dies.
Use Frog to extract and bulk-edit. Use Sitebulb to decide what to extract. People run Frog, eyeball a CSV, and call it a strategy. That's not strategy, that's data entry.
Which one are you actually opening when you want answers, not rows?
Link Equity Heat
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Screaming Frog is the wrong tool for internal link audits
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