MISTAKE: sending Web3-native traffic through a sign-up funnel built for fiat users
Word from a crypto buyer: he ran great on-chain audiences — wallet holders, DeFi users — through a standard email-and-password exchange funnel and watched them bounce. They didn't want a 'create account' wall; they expected wallet-connect or an instant on-ramp.
The so-what: matching funnel friction to user type is half the conversion game in crypto. Web3-native users abandon at the first fiat-shaped form; fiat-curious users abandon at a raw wallet-connect they don't understand.
— The fix: segment by traffic source. On-chain audiences get wallet-connect / quick-deposit offers; cold paid traffic gets the hand-held fiat funnel.
— Pick the EXCHANGE by funnel fit, not just CPA — a higher payout into a mismatched funnel converts worse.
The offer with the best terms and the wrong funnel still loses. Watch this.
Chain Leaks
@thechainleaks
MISTAKE: sending Web3-native traffic through a sign-up funnel built for fiat users
Этот пост опубликован в Telegram-канале Chain Leaks. Подписаться можно по ссылке: @thechainleaks.