Optimizing for clicks when your problem is conversion

Optimizing for clicks when your problem is conversion
The diagnostic mistake: a page sends 1,000 clicks/month but earns little, so you chase more clicks. The data says otherwise.
— Page A: click-through 7%, conversion 1.4%, EPC ≈ $0.11
— Page B: click-through 3%, conversion 5.6%, EPC ≈ $0.36
More clicks on Page A's offer just sends more people to a product they don't buy. The leak is the offer/match, not traffic.
Fix: split your dashboard into click-through and conversion columns. If conversion