Our read: aged domain vs freshly registered for the redirect layer
Fresh domains are cheap and disposable — perfect if your whole plan is burn-and-rotate.
But a fresh domain has zero reputation, so spam filters and in-app browsers treat your redirect as guilty-by-default — you lose clicks to interstitial warnings before the offer even loads.
— Aged domain (even a boring 5-year-old expired one) sails past more reputation gates and keeps your in-app pop CTR intact.
The quiet cost nobody mentions: aged domains are worth protecting, so you can't run your dirtiest landers on them. Keep a fresh-burn pool for the gray offers, aged for anything touching tier-1 in-app.
— confidence: medium
Pop Wire
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