Should I make people confirm their email twice?

Should I make people confirm their email twice?

That extra confirmation step is called double opt-in: someone signs up, then clicks a link in a confirmation email to prove the address is real and theirs.

Why it matters: it blocks typos and fake signups, so your list stays clean and your open rates stay healthy. A smaller true list beats a big fake one.

✅ Do this:
— In your email tool's signup settings, turn on double opt-in
— Write a short, friendly confirmation email: "Click to confirm you're in!"
— Make the confirm button big and obvious

Yes, you'll lose a few signups who never confirm — but those were rarely real subscribers anyway.

Homework: send yourself a test signup and confirm it, start to finish.

New here? Start with the basics above.