Newsjacking is a sugar high. Evergreen is the salary.
Unpopular opinion: hot-take-the-trend posts spike for 48 hours then rot, and you're back on the treadmill chasing the next thing. One sharp evergreen post on a problem your audience has forever keeps getting saved, shared, and searched months later. Newsjack for the spike, but build your library on problems that don't expire.
Rent the trend, own the truth. Agree? Quote-tweet your deadest news post.
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Newsjacking is a sugar high. Evergreen is the salary.
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