<b>Most queries are intent blends, not single labels</b>

<b>Most queries are intent blends, not single labels</b>
Assigning one intent per keyword loses money. We classified the top 10 results for 1,200 queries by page type and measured the mix.
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Pure informational SERP ▇▇▇ 31%
Pure transactional ▇▇ 19%
Mixed (info + commercial) ▇▇▇▇▇ 50%
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On mixed SERPs the click-through curve splits: position 1 often serves info while positions 3–6 serve buyers. A buying-guide page can outrank a product page on a query you tagged transactional, purely because Google is hedging intent.
<b>So what:</b> read the SERP's page-type ratio before you pick a template. A 50/50 SERP rewards a hybrid page over a pure one.
Benchmark of the week: 50% of commercial-modifier queries return at least 3 informational results in the top 10.