<b>The homepage-to-deep-link ratio that exposes fake authority</b>

<b>The homepage-to-deep-link ratio that exposes fake authority</b>

Here's what's really going on with those 'DR 70' profiles flooding affiliate SERPs: the link split is upside down. Editorial brands earn most links to deep content — blog posts, tools, studies. Bought profiles concentrate everything on the homepage and two money pages.

Quick teardown:
— In Majestic or Ahrefs, pull Best by links and look at which URLs hold the referring domains
— Healthy: homepage holds 20-35% of RDs, the long tail of content holds the rest
— Manufactured: homepage + /casino + /bonus hold 70%+, and the deep content is a desert

Spotted in the index across dozens of grey-niche sites — the brands buying their way up forget to seed deep pages, so the curve is grotesquely top-heavy. Google's link models read that shape too. A profile that only links the till looks like exactly what it is. Watch this space.