<b>The 301 redirect graveyard nobody's auditing</b>

<b>The 301 redirect graveyard nobody's auditing</b>

Word is the smarter link buyers stopped pointing expired domains straight at money pages. New pattern spotted in the index: they 301 an aged domain into a clean subfolder, let it sit 60-90 days, then internally pass equity from there.

How to catch a competitor doing it:
— Pull their referring domains in Ahrefs, sort by first-seen date, look for clusters of old domains (registered 2009-2014) all landing on one URL
— Cross-check the anchor cloud: real expired-domain plays show messy, topically-drifted anchors from the domain's past life
— Run those donors through Wayback — if the old site sold furniture and now links a casino, that's a rebuilt expired, not editorial

Multiple profiles in iGaming show this exact footprint right now. The 301-into-subfolder layer is the tell they think hides it. It doesn't. Watch this space.