Salesforce Flow vs external middleware: keep logic in-platform or pull it out.

Salesforce Flow vs external middleware: keep logic in-platform or pull it out.

SCOOP: the recurring Salesforce debate is whether to build automation in native Flow or offload to Zapier/Workato. Flow runs inside Salesforce limits, so heavy logic hits governor limits and bulkification headaches. Middleware sidesteps that but adds a sync hop and another bill.

The line admins draw:
— Logic that touches only Salesforce data: native Flow, stay in-platform.
— Orchestrating Salesforce + 4 other apps: middleware, don't make Flow the hub.

Using Flow as a general integration bus is how you meet governor limits the hard way. Watch this.