Geo Pulse #67 — Blaming the GEO when the funnel step is the problem

Geo Pulse #67 — Blaming the GEO when the funnel step is the problem
Theme: misreading a 'bad geo' that's actually a broken step.

→ Killing a GEO on top-line CPA alone. A country can have great CTR and great sign-up but collapse at one localized step — a payment method missing, an SMS verifier that doesn't reach that carrier. Fix: chart the per-step drop-off by GEO before you cut it.

→ SMS/OTP delivery gaps. OTP delivery rates vary hugely by country and carrier; a GEO 'with no conversions' may just never receive the code.

→ Address/KYC form mismatch. A US-shaped address form (ZIP, state) blocks users in GEOs with different formats. They abandon, you blame the traffic.

→ The diagnostic. One funnel chart per GEO, step by step. The cliff tells you it's a fixable step, not a bad country. Credit: growth teams who've recovered a 'dead' GEO by fixing one form field.